This study covers the latent demand outlook for multipacks of ice cream cones across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 1,000 cities in Japan. For each city in question, the percent share the city is of its prefecture and of Japan as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for multipacks of ice cream cones. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

In this report we define the sales of multipacks of ice cream cones as including all commonly understood products falling within this broad category, such as multipack boxes of sugar, plain, waffle, chocolate, and other types of cones designed to be filled with ice cream, frozen yogurt, sorbet, sherbet, or similar frozen desserts, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include Keebler and Nabisco. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all cities in Japan). This study gives, however, Professor Parker's estimates for the latent demand, or potential industry earnings (P.I.E.), for multipacks of ice cream cones in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each region, he also shows his estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

• 1INTRODUCTION
• 1.1OVERVIEW
• 1.2WHAT IS LATENT DEMAND AND THE P.I.E.?
• 1.3THE METHODOLOGY
• 1.3.1STEP 1. PRODUCT DEFINITION AND DATA COLLECTION
• 1.3.2STEP 2. FILTERING AND SMOOTHING
• 1.3.3STEP 3. FILLING IN MISSING VALUES
• 1.3.4STEP 4. VARYING PARAMETER, NON-LINEAR ESTIMATION
• 1.3.5STEP 5. FIXED-PARAMETER LINEAR ESTIMATION
• 1.3.6STEP 6. AGGREGATION AND BENCHMARKING
• 1.4FREQUENTLY ASKED QUESTIONS (FAQ)
• 1.4.1CATEGORY DEFINITION
• 1.4.2UNITS
• 1.4.3METHODOLOGY
• 2SUMMARY OF FINDINGS
• 2.1LATENT DEMAND IN JAPAN
• 2.2TOP 100 CITIES SORTED BY RANK
• 2.3LATENT DEMAND BY YEAR IN JAPAN
• 3AICHI
• 3.1LATENT DEMAND BY YEAR - AICHI
• 3.2CITIES SORTED BY RANK - AICHI
• 3.3CITIES SORTED ALPHABETICALLY - AICHI
• 4AKITA
• 4.1LATENT DEMAND BY YEAR - AKITA
• 4.2CITIES SORTED BY RANK - AKITA
• 4.3CITIES SORTED ALPHABETICALLY - AKITA
• 5AOMORI
• 5.1LATENT DEMAND BY YEAR - AOMORI
• 5.2CITIES SORTED BY RANK - AOMORI
• 5.3CITIES SORTED ALPHABETICALLY - AOMORI
• 6CHIBA
• 6.1LATENT DEMAND BY YEAR - CHIBA
• 6.2CITIES SORTED BY RANK - CHIBA
• 6.3CITIES SORTED ALPHABETICALLY - CHIBA
• 7EHIME
• 7.1LATENT DEMAND BY YEAR - EHIME
• 7.2CITIES SORTED BY RANK - EHIME
• 7.3CITIES SORTED ALPHABETICALLY - EHIME
• 8FUKUI
• 8.1LATENT DEMAND BY YEAR - FUKUI
• 8.2CITIES SORTED BY RANK - FUKUI
• 8.3CITIES SORTED ALPHABETICALLY - FUKUI
• 9FUKUOKA
• 9.1LATENT DEMAND BY YEAR - FUKUOKA
• 9.2CITIES SORTED BY RANK - FUKUOKA
• 9.3CITIES SORTED ALPHABETICALLY - FUKUOKA
• 10FUKUSHIMA
• 10.1LATENT DEMAND BY YEAR - FUKUSHIMA
• 10.2CITIES SORTED BY RANK - FUKUSHIMA
• 10.3CITIES SORTED ALPHABETICALLY - FUKUSHIMA
• 11GIFU
• 11.1LATENT DEMAND BY YEAR - GIFU
• 11.2CITIES SORTED BY RANK - GIFU
• 11.3CITIES SORTED ALPHABETICALLY - GIFU
• 12GUMMA
• 12.1LATENT DEMAND BY YEAR - GUMMA
• 12.2CITIES SORTED BY RANK - GUMMA
• 12.3CITIES SORTED ALPHABETICALLY - GUMMA
• 13HIROSHIMA
• 13.1LATENT DEMAND BY YEAR - HIROSHIMA
• 13.2CITIES SORTED BY RANK - HIROSHIMA
• 13.3CITIES SORTED ALPHABETICALLY - HIROSHIMA
• 14HOKKAIDO
• 14.1LATENT DEMAND BY YEAR - HOKKAIDO
• 14.2CITIES SORTED BY RANK - HOKKAIDO
• 14.3CITIES SORTED ALPHABETICALLY - HOKKAIDO
• 15HYOGO
• 15.1LATENT DEMAND BY YEAR - HYOGO
• 15.2CITIES SORTED BY RANK - HYOGO
• 15.3CITIES SORTED ALPHABETICALLY - HYOGO
• 16IBARAKI
• 16.1LATENT DEMAND BY YEAR - IBARAKI
• 16.2CITIES SORTED BY RANK - IBARAKI
• 16.3CITIES SORTED ALPHABETICALLY - IBARAKI
• 17ISHIKAWA
• 17.1LATENT DEMAND BY YEAR - ISHIKAWA
• 17.2CITIES SORTED BY RANK - ISHIKAWA
• 17.3CITIES SORTED ALPHABETICALLY - ISHIKAWA
• 18IWATE
• 18.1LATENT DEMAND BY YEAR - IWATE
• 18.2CITIES SORTED BY RANK - IWATE
• 18.3CITIES SORTED ALPHABETICALLY - IWATE
• 19KAGAWA
• 19.1LATENT DEMAND BY YEAR - KAGAWA
• 19.2CITIES SORTED BY RANK - KAGAWA
• 19.3CITIES SORTED ALPHABETICALLY - KAGAWA
• 20KAGOSHIMA
• 20.1LATENT DEMAND BY YEAR - KAGOSHIMA
• 20.2CITIES SORTED BY RANK - KAGOSHIMA
• 20.3CITIES SORTED ALPHABETICALLY - KAGOSHIMA
• 21KANAGAWA
• 21.1LATENT DEMAND BY YEAR - KANAGAWA
• 21.2CITIES SORTED BY RANK - KANAGAWA
• 21.3CITIES SORTED ALPHABETICALLY - KANAGAWA
• 22KOCHI
• 22.1LATENT DEMAND BY YEAR - KOCHI
• 22.2CITIES SORTED BY RANK - KOCHI
• 22.3CITIES SORTED ALPHABETICALLY - KOCHI
• 23KUMAMOTO
• 23.1LATENT DEMAND BY YEAR - KUMAMOTO
• 23.2CITIES SORTED BY RANK - KUMAMOTO
• 23.3CITIES SORTED ALPHABETICALLY - KUMAMOTO
• 24KYOTO
• 24.1LATENT DEMAND BY YEAR - KYOTO
• 24.2CITIES SORTED BY RANK - KYOTO
• 24.3CITIES SORTED ALPHABETICALLY - KYOTO
• 25MIE
• 25.1LATENT DEMAND BY YEAR - MIE
• 25.2CITIES SORTED BY RANK - MIE
• 25.3CITIES SORTED ALPHABETICALLY - MIE
• 26MIYAGI
• 26.1LATENT DEMAND BY YEAR - MIYAGI
• 26.2CITIES SORTED BY RANK - MIYAGI
• 26.3CITIES SORTED ALPHABETICALLY - MIYAGI
• 27MIYAZAKI
• 27.1LATENT DEMAND BY YEAR - MIYAZAKI
• 27.2CITIES SORTED BY RANK - MIYAZAKI
• 27.3CITIES SORTED ALPHABETICALLY - MIYAZAKI
• 28NAGANO
• 28.1LATENT DEMAND BY YEAR - NAGANO
• 28.2CITIES SORTED BY RANK - NAGANO
• 28.3CITIES SORTED ALPHABETICALLY - NAGANO
• 29NAGASAKI
• 29.1LATENT DEMAND BY YEAR - NAGASAKI
• 29.2CITIES SORTED BY RANK - NAGASAKI
• 29.3CITIES SORTED ALPHABETICALLY - NAGASAKI
• 30NARA
• 30.1LATENT DEMAND BY YEAR - NARA
• 30.2CITIES SORTED BY RANK - NARA
• 30.3CITIES SORTED ALPHABETICALLY - NARA
• 31NIIGATA
• 31.1LATENT DEMAND BY YEAR - NIIGATA
• 31.2CITIES SORTED BY RANK - NIIGATA
• 31.3CITIES SORTED ALPHABETICALLY - NIIGATA
• 32OITA
• 32.1LATENT DEMAND BY YEAR - OITA
• 32.2CITIES SORTED BY RANK - OITA
• 32.3CITIES SORTED ALPHABETICALLY - OITA
• 33OKAYAMA
• 33.1LATENT DEMAND BY YEAR - OKAYAMA
• 33.2CITIES SORTED BY RANK - OKAYAMA
• 33.3CITIES SORTED ALPHABETICALLY - OKAYAMA
• 34OKINAWA
• 34.1LATENT DEMAND BY YEAR - OKINAWA
• 34.2CITIES SORTED BY RANK - OKINAWA
• 34.3CITIES SORTED ALPHABETICALLY - OKINAWA
• 35OSAKA
• 35.1LATENT DEMAND BY YEAR - OSAKA
• 35.2CITIES SORTED BY RANK - OSAKA
• 35.3CITIES SORTED ALPHABETICALLY - OSAKA
• 36SAGA
• 36.1LATENT DEMAND BY YEAR - SAGA
• 36.2CITIES SORTED BY RANK - SAGA
• 36.3CITIES SORTED ALPHABETICALLY - SAGA
• 37SAITAMA
• 37.1LATENT DEMAND BY YEAR - SAITAMA
• 37.2CITIES SORTED BY RANK - SAITAMA
• 37.3CITIES SORTED ALPHABETICALLY - SAITAMA
• 38SHIGA
• 38.1LATENT DEMAND BY YEAR - SHIGA
• 38.2CITIES SORTED BY RANK - SHIGA
• 38.3CITIES SORTED ALPHABETICALLY - SHIGA
• 39SHIMANE
• 39.1LATENT DEMAND BY YEAR - SHIMANE
• 39.2CITIES SORTED BY RANK - SHIMANE
• 39.3CITIES SORTED ALPHABETICALLY - SHIMANE
• 40SHIZUOKA
• 40.1LATENT DEMAND BY YEAR - SHIZUOKA
• 40.2CITIES SORTED BY RANK - SHIZUOKA
• 40.3CITIES SORTED ALPHABETICALLY - SHIZUOKA
• 41TOCHIGI
• 41.1LATENT DEMAND BY YEAR - TOCHIGI
• 41.2CITIES SORTED BY RANK - TOCHIGI
• 41.3CITIES SORTED ALPHABETICALLY - TOCHIGI
• 42TOKUSHIMA
• 42.1LATENT DEMAND BY YEAR - TOKUSHIMA
• 42.2CITIES SORTED BY RANK - TOKUSHIMA
• 42.3CITIES SORTED ALPHABETICALLY - TOKUSHIMA
• 43TOKYO
• 43.1LATENT DEMAND BY YEAR - TOKYO
• 43.2CITIES SORTED BY RANK - TOKYO
• 43.3CITIES SORTED ALPHABETICALLY - TOKYO
• 44TOTTORI
• 44.1LATENT DEMAND BY YEAR - TOTTORI
• 44.2CITIES SORTED BY RANK - TOTTORI
• 44.3CITIES SORTED ALPHABETICALLY - TOTTORI
• 45TOYAMA
• 45.1LATENT DEMAND BY YEAR - TOYAMA
• 45.2CITIES SORTED BY RANK - TOYAMA
• 45.3CITIES SORTED ALPHABETICALLY - TOYAMA
• 46WAKAYAMA
• 46.1LATENT DEMAND BY YEAR - WAKAYAMA
• 46.2CITIES SORTED BY RANK - WAKAYAMA
• 46.3CITIES SORTED ALPHABETICALLY - WAKAYAMA
• 47YAMAGATA
• 47.1LATENT DEMAND BY YEAR - YAMAGATA
• 47.2CITIES SORTED BY RANK - YAMAGATA
• 47.3CITIES SORTED ALPHABETICALLY - YAMAGATA
• 48YAMAGUCHI
• 48.1LATENT DEMAND BY YEAR - YAMAGUCHI
• 48.2CITIES SORTED BY RANK - YAMAGUCHI
• 48.3CITIES SORTED ALPHABETICALLY - YAMAGUCHI
• 49YAMANASHI
• 49.1LATENT DEMAND BY YEAR - YAMANASHI
• 49.2CITIES SORTED BY RANK - YAMANASHI
• 49.3CITIES SORTED ALPHABETICALLY - YAMANASHI
• 50DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 50.1DISCLAIMERS & SAFE HARBOR
• 50.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS