This study covers the world outlook for printing and related support activities across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study covers printing and related support activities as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for printing and related support activities is 3231. It is for this definition that aggregate latent demand estimates are derived. Printing and related support activities is specifically defined as follows:

3231 Printing and Related Support Activities

32311 This industry comprises establishments primarily engaged in printing on apparel and textile products, paper, metal, glass, plastics, and other materials, except fabric (grey goods). The printing processes employed include, but are not limited to, lithographic, gravure, screen, flexographic, digital, and letterpress. Establishments in this industry do not manufacture the stock that they print but may perform postprinting activities, such as folding, cutting, or laminating the materials they print, and mailing.

32312 This industry comprises establishments primarily engaged in performing prepress (e.g., platemaking, typesetting) and postpress services (e.g., book binding) in support of printing activities.

323110 This U.S. industry comprises establishments primarily engaged in lithographic (i.e., offset) printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in lithographic printing on purchased stock materials, such as stationery, letterhead, invitations, labels, and similar items, on a job order basis.

323111 This U.S. industry comprises establishments primarily engaged in gravure printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in gravure printing on purchased stock materials, such as stationery, letterhead, invitations, labels, and similar items, on a job order basis.

323112 This U.S. industry comprises establishments primarily engaged in flexographic printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in flexographic printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job order basis.

323113 This U.S. industry comprises establishments primarily engaged in screen printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in screen printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job order basis. Establishments primarily engaged in printing on apparel and textile products, such as T-shirts, caps, jackets, towels, and napkins, are included in this industry.

323114 This U.S. industry comprises establishments primarily engaged in traditional printing activities, such as short-run offset printing or prepress services, in combination with providing document photocopying service. Prepress services include receiving documents in electronic format and directly duplicating from the electronic file and formatting, colorizing, and otherwise modifying the original document to improve presentation. These establishments, known as quick printers, generally provide short-run printing and copying with fast turnaround times.

323115 This U.S. industry comprises establishments primarily engaged in printing graphical materials using digital printing equipment. Establishments known as digital printers typically provide sophisticated prepress services including using scanners to input images and computers to manipulate and format the graphic images prior to printing.

323116 This U.S. industry comprises establishments primarily engaged in printing special forms, including checkbooks, for use in the operation of a business. The forms may be in single and multiple sets, including carbonized, interleaved with carbon, or otherwise processed for multiple reproduction.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries of the world). This study gives, however, Professor Parker's estimates for the worldwide latent demand, or the P.I.E., for printing and related support activities. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, he also shows his estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

• 1INTRODUCTION
• 1.1OVERVIEW
• 1.2WHAT IS LATENT DEMAND AND THE P.I.E.?
• 1.3THE METHODOLOGY
• 1.4FREQUENTLY ASKED QUESTIONS (FAQ)
• 2SUMMARY OF FINDINGS
• 2.1THE WORLDWIDE MARKET POTENTIAL
• 3AFRICA
• 3.1EXECUTIVE SUMMARY
• 3.2ALGERIA
• 3.3ANGOLA
• 3.4BENIN
• 3.5BOTSWANA
• 3.6BURKINA FASO
• 3.7BURUNDI
• 3.8CAMEROON
• 3.9CAPE VERDE
• 3.10CENTRAL AFRICAN REPUBLIC
• 3.11CHAD
• 3.12COMOROS
• 3.13CONGO (FORMERLY ZAIRE)
• 3.14COTE D'IVOIRE
• 3.15DJIBOUTI
• 3.16EGYPT
• 3.17EQUATORIAL GUINEA
• 3.18ERITREA
• 3.19ETHIOPIA
• 3.20GABON
• 3.21GHANA
• 3.22GUINEA
• 3.23GUINEA-BISSAU
• 3.24KENYA
• 3.25LESOTHO
• 3.26LIBERIA
• 3.27LIBYA
• 3.28MADAGASCAR
• 3.29MALAWI
• 3.30MALI
• 3.31MAURITANIA
• 3.32MAURITIUS
• 3.34MOROCCO
• 3.35MOZAMBIQUE
• 3.36NAMIBIA
• 3.37NIGER
• 3.38NIGERIA
• 3.39REPUBLIC OF CONGO
• 3.40RWANDA
• 3.41SAO TOME E PRINCIPE
• 3.42SENEGAL
• 3.43SIERRA LEONE
• 3.44SOMALIA
• 3.45SOUTH AFRICA
• 3.46SOUTH SUDAN
• 3.47ST. HELENA
• 3.48SWAZILAND
• 3.49TANZANIA
• 3.50THE GAMBIA
• 3.51TOGO
• 3.52TUNISIA
• 3.53UGANDA
• 3.54WESTERN SAHARA
• 3.55ZAMBIA
• 3.56ZIMBABWE
• 4ASIA
• 4.1EXECUTIVE SUMMARY
• 4.2BANGLADESH
• 4.3BHUTAN
• 4.4BRUNEI
• 4.5BURMA
• 4.6CAMBODIA
• 4.7CHINA
• 4.8HONG KONG
• 4.9INDIA
• 4.10INDONESIA
• 4.11JAPAN
• 4.12LAOS
• 4.13MACAU
• 4.14MALAYSIA
• 4.15MALDIVES
• 4.16MONGOLIA
• 4.17NEPAL
• 4.18NORTH KOREA
• 4.19PAPUA NEW GUINEA
• 4.20PHILIPPINES
• 4.21SEYCHELLES
• 4.22SINGAPORE
• 4.23SOUTH KOREA
• 4.24SRI LANKA
• 4.25TAIWAN
• 4.26THAILAND
• 4.27TIMOR - LESTE, DEMOCRATIC REPUBLIC OF
• 4.28VIETNAM
• 5EUROPE
• 5.1EXECUTIVE SUMMARY
• 5.2ALBANIA
• 5.3ANDORRA
• 5.4AUSTRIA
• 5.5BELARUS
• 5.6BELGIUM
• 5.7BOSNIA AND HERZEGOVINA
• 5.8BULGARIA
• 5.9CROATIA
• 5.10CYPRUS
• 5.11CZECH REPUBLIC
• 5.12DENMARK
• 5.13ESTONIA
• 5.14FINLAND
• 5.15FRANCE
• 5.16GEORGIA
• 5.17GERMANY
• 5.18GIBRALTAR
• 5.19GREECE
• 5.20GUERNSEY
• 5.21HUNGARY
• 5.22ICELAND
• 5.23IRELAND
• 5.24ISLE OF MAN
• 5.25ITALY
• 5.26JERSEY
• 5.27KAZAKHSTAN
• 5.28KOSOVO
• 5.29LATVIA
• 5.30LIECHTENSTEIN
• 5.31LITHUANIA
• 5.32LUXEMBOURG
• 5.33MACEDONIA
• 5.34MALTA
• 5.35MOLDOVA
• 5.36MONACO
• 5.37MONTENEGRO
• 5.38NORWAY
• 5.39POLAND
• 5.40PORTUGAL
• 5.41ROMANIA
• 5.42RUSSIA
• 5.43SAN MARINO
• 5.44SERBIA
• 5.45SLOVAKIA
• 5.46SLOVENIA
• 5.47SPAIN
• 5.48SWEDEN
• 5.49SWITZERLAND
• 5.50THE FAROE ISLANDS
• 5.51THE NETHERLANDS
• 5.52THE UNITED KINGDOM
• 5.53UKRAINE
• 6LATIN AMERICA
• 6.1EXECUTIVE SUMMARY
• 6.2ARGENTINA
• 6.3BELIZE
• 6.4BOLIVIA
• 6.5BRAZIL
• 6.6CHILE
• 6.7COLOMBIA
• 6.8COSTA RICA
• 6.9ECUADOR
• 6.10EL SALVADOR
• 6.12GUATEMALA
• 6.13GUYANA
• 6.14HONDURAS
• 6.15MEXICO
• 6.16NICARAGUA
• 6.17PANAMA
• 6.18PARAGUAY
• 6.19PERU
• 6.20SURINAME
• 6.21THE FALKLAND ISLANDS
• 6.22URUGUAY
• 6.23VENEZUELA
• 7NORTH AMERICA & THE CARIBBEAN
• 7.1EXECUTIVE SUMMARY
• 7.2ANGUILLA
• 7.3ANTIGUA AND BARBUDA
• 7.4ARUBA
• 7.5BARBADOS
• 7.6BERMUDA
• 7.7CANADA
• 7.8CUBA
• 7.9CURACAO
• 7.10DOMINICA
• 7.11DOMINICAN REPUBLIC
• 7.12GREENLAND
• 7.13GRENADA
• 7.15HAITI
• 7.16JAMAICA
• 7.18MONTSERRAT
• 7.19PUERTO RICO
• 7.20SINT MAARTEN
• 7.21ST PIERRE AND MIQUELON
• 7.22ST. KITTS AND NEVIS
• 7.23ST. LUCIA
• 7.24ST. VINCENT AND THE GRENADINES
• 7.25THE BAHAMAS
• 7.26THE BRITISH VIRGIN ISLANDS
• 7.27THE CAYMAN ISLANDS
• 7.28THE U.S. VIRGIN ISLANDS
• 7.29THE UNITED STATES
• 7.30TRINIDAD AND TOBAGO
• 7.31TURKS AND CAICOS ISLANDS
• 8OCEANIA
• 8.1EXECUTIVE SUMMARY
• 8.2AMERICAN SAMOA
• 8.3AUSTRALIA
• 8.4CHRISTMAS ISLAND
• 8.6COOK ISLANDS
• 8.7FIJI
• 8.8FRENCH POLYNESIA
• 8.9GUAM
• 8.10KIRIBATI
• 8.11MARSHALL ISLANDS
• 8.12MICRONESIA FEDERATION
• 8.13NAURU
• 8.14NEW CALEDONIA
• 8.15NEW ZEALAND
• 8.16NIUE
• 8.17NORFOLK ISLAND
• 8.18PALAU
• 8.19SOLOMON ISLANDS
• 8.20THE NORTHERN MARIANA ISLAND
• 8.22TOKELAU
• 8.23TONGA
• 8.24TUVALU
• 8.25VANUATU
• 8.26WALLIS AND FUTUNA
• 8.27WESTERN SAMOA
• 9THE MIDDLE EAST
• 9.1EXECUTIVE SUMMARY
• 9.2AFGHANISTAN
• 9.3ARMENIA
• 9.4AZERBAIJAN
• 9.5BAHRAIN
• 9.6IRAN
• 9.7IRAQ
• 9.8ISRAEL
• 9.9JORDAN
• 9.10KUWAIT
• 9.11KYRGYZSTAN
• 9.12LEBANON
• 9.13OMAN
• 9.14PAKISTAN
• 9.15PALESTINE
• 9.16QATAR
• 9.17SAUDI ARABIA
• 9.18SYRIAN ARAB REPUBLIC
• 9.19TAJIKISTAN
• 9.20THE UNITED ARAB EMIRATES
• 9.21TURKEY
• 9.22TURKMENISTAN
• 9.23UZBEKISTAN
• 9.24YEMEN
• 10DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 10.1DISCLAIMERS & SAFE HARBOR
• 10.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS