This study covers the latent demand outlook for kitchenware across the states, union territories, and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 4,900 cities in India. For each city in question, the percent share the city is of its state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state, union territory, and city, latent demand estimates are created for kitchenware. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

In this report we define the sales of kitchenware as including all commonly understood products and/or services falling within this broad category, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include BOFFI, Chasseur, Kenwood, Ltd., KitchenAid, Miele, Scavolini SPA, TTK Prestige, Tupperware, Viners, and Whirlpool Corporation. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2022).

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all cities in India). This study gives, however, Professor Parker's estimates for the latent demand, or potential industry earnings (P.I.E.), for kitchenware in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each region, he also shows his estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

• 1INTRODUCTION
• 1.1OVERVIEW
• 1.2WHAT IS LATENT DEMAND AND THE P.I.E.?
• 1.3THE METHODOLOGY
• 1.3.1STEP 1. PRODUCT DEFINITION AND DATA COLLECTION
• 1.3.2STEP 2. FILTERING AND SMOOTHING
• 1.3.3STEP 3. FILLING IN MISSING VALUES
• 1.3.4STEP 4. VARYING PARAMETER, NON-LINEAR ESTIMATION
• 1.3.5STEP 5. FIXED-PARAMETER LINEAR ESTIMATION
• 1.3.6STEP 6. AGGREGATION AND BENCHMARKING
• 1.4FREQUENTLY ASKED QUESTIONS (FAQ)
• 1.4.1CATEGORY DEFINITION
• 1.4.2UNITS
• 1.4.3METHODOLOGY
• 2SUMMARY OF FINDINGS
• 2.1LATENT DEMAND IN INDIA
• 2.2TOP 100 CITIES SORTED BY RANK
• 2.3LATENT DEMAND BY YEAR IN INDIA
• 3ANDAMAN & NICOBAR ISLANDS
• 3.1LATENT DEMAND BY YEAR - ANDAMAN & NICOBAR ISLANDS
• 3.2CITIES SORTED BY RANK - ANDAMAN & NICOBAR ISLANDS
• 3.3CITIES SORTED BY DISTRICT - ANDAMAN & NICOBAR ISLANDS
• 4ANDHRA PRADESH
• 4.1LATENT DEMAND BY YEAR - ANDHRA PRADESH
• 4.2CITIES SORTED BY RANK - ANDHRA PRADESH
• 4.3CITIES SORTED BY DISTRICT - ANDHRA PRADESH
• 5ARUNACHAL PRADESH
• 5.1LATENT DEMAND BY YEAR - ARUNACHAL PRADESH
• 5.2CITIES SORTED BY RANK - ARUNACHAL PRADESH
• 5.3CITIES SORTED BY DISTRICT - ARUNACHAL PRADESH
• 6ASSAM
• 6.1LATENT DEMAND BY YEAR - ASSAM
• 6.2CITIES SORTED BY RANK - ASSAM
• 6.3CITIES SORTED BY DISTRICT - ASSAM
• 7BIHAR
• 7.1LATENT DEMAND BY YEAR - BIHAR
• 7.2CITIES SORTED BY RANK - BIHAR
• 7.3CITIES SORTED BY DISTRICT - BIHAR
• 8CHANDIGARH
• 8.1LATENT DEMAND BY YEAR - CHANDIGARH
• 8.2CITIES SORTED BY RANK - CHANDIGARH
• 8.3CITIES SORTED BY DISTRICT - CHANDIGARH
• 9CHHATTISGARH
• 9.1LATENT DEMAND BY YEAR - CHHATTISGARH
• 9.2CITIES SORTED BY RANK - CHHATTISGARH
• 9.3CITIES SORTED BY DISTRICT - CHHATTISGARH
• 10DADRA & NAGAR HAVELI
• 10.1LATENT DEMAND BY YEAR - DADRA & NAGAR HAVELI
• 10.2CITIES SORTED BY RANK - DADRA & NAGAR HAVELI
• 10.3CITIES SORTED BY DISTRICT - DADRA & NAGAR HAVELI
• 11DAMAN & DIU
• 11.1LATENT DEMAND BY YEAR - DAMAN & DIU
• 11.2CITIES SORTED BY RANK - DAMAN & DIU
• 11.3CITIES SORTED BY DISTRICT - DAMAN & DIU
• 12DELHI
• 12.1LATENT DEMAND BY YEAR - DELHI
• 12.2CITIES SORTED BY RANK - DELHI
• 12.3CITIES SORTED BY DISTRICT - DELHI
• 13GOA
• 13.1LATENT DEMAND BY YEAR - GOA
• 13.2CITIES SORTED BY RANK - GOA
• 13.3CITIES SORTED BY DISTRICT - GOA
• 14GUJARAT
• 14.1LATENT DEMAND BY YEAR - GUJARAT
• 14.2CITIES SORTED BY RANK - GUJARAT
• 14.3CITIES SORTED BY DISTRICT - GUJARAT
• 15HARYANA
• 15.1LATENT DEMAND BY YEAR - HARYANA
• 15.2CITIES SORTED BY RANK - HARYANA
• 15.3CITIES SORTED BY DISTRICT - HARYANA
• 16HIMACHAL PRADESH
• 16.1LATENT DEMAND BY YEAR - HIMACHAL PRADESH
• 16.2CITIES SORTED BY RANK - HIMACHAL PRADESH
• 16.3CITIES SORTED BY DISTRICT - HIMACHAL PRADESH
• 17JAMMU & KASHMIR
• 17.1LATENT DEMAND BY YEAR - JAMMU & KASHMIR
• 17.2CITIES SORTED BY RANK - JAMMU & KASHMIR
• 17.3CITIES SORTED BY DISTRICT - JAMMU & KASHMIR
• 18JHARKHAND
• 18.1LATENT DEMAND BY YEAR - JHARKHAND
• 18.2CITIES SORTED BY RANK - JHARKHAND
• 18.3CITIES SORTED BY DISTRICT - JHARKHAND
• 19KARNATAKA
• 19.1LATENT DEMAND BY YEAR - KARNATAKA
• 19.2CITIES SORTED BY RANK - KARNATAKA
• 19.3CITIES SORTED BY DISTRICT - KARNATAKA
• 20KERALA
• 20.1LATENT DEMAND BY YEAR - KERALA
• 20.2CITIES SORTED BY RANK - KERALA
• 20.3CITIES SORTED BY DISTRICT - KERALA
• 21LAKSHADWEEP
• 21.1LATENT DEMAND BY YEAR - LAKSHADWEEP
• 21.2CITIES SORTED BY RANK - LAKSHADWEEP
• 21.3CITIES SORTED BY DISTRICT - LAKSHADWEEP
• 22MADHYA PRADESH
• 22.1LATENT DEMAND BY YEAR - MADHYA PRADESH
• 22.2CITIES SORTED BY RANK - MADHYA PRADESH
• 22.3CITIES SORTED BY DISTRICT - MADHYA PRADESH
• 23MAHARASHTRA
• 23.1LATENT DEMAND BY YEAR - MAHARASHTRA
• 23.2CITIES SORTED BY RANK - MAHARASHTRA
• 23.3CITIES SORTED BY DISTRICT - MAHARASHTRA
• 24MANIPUR
• 24.1LATENT DEMAND BY YEAR - MANIPUR
• 24.2CITIES SORTED BY RANK - MANIPUR
• 24.3CITIES SORTED BY DISTRICT - MANIPUR
• 25MEGHALAYA
• 25.1LATENT DEMAND BY YEAR - MEGHALAYA
• 25.2CITIES SORTED BY RANK - MEGHALAYA
• 25.3CITIES SORTED BY DISTRICT - MEGHALAYA
• 26MIZORAM
• 26.1LATENT DEMAND BY YEAR - MIZORAM
• 26.2CITIES SORTED BY RANK - MIZORAM
• 26.3CITIES SORTED BY DISTRICT - MIZORAM
• 27NAGALAND
• 27.1LATENT DEMAND BY YEAR - NAGALAND
• 27.2CITIES SORTED BY RANK - NAGALAND
• 27.3CITIES SORTED BY DISTRICT - NAGALAND
• 28ORISSA
• 28.1LATENT DEMAND BY YEAR - ORISSA
• 28.2CITIES SORTED BY RANK - ORISSA
• 28.3CITIES SORTED BY DISTRICT - ORISSA
• 29PONDICHERRY
• 29.1LATENT DEMAND BY YEAR - PONDICHERRY
• 29.2CITIES SORTED BY RANK - PONDICHERRY
• 29.3CITIES SORTED BY DISTRICT - PONDICHERRY
• 30PUNJAB
• 30.1LATENT DEMAND BY YEAR - PUNJAB
• 30.2CITIES SORTED BY RANK - PUNJAB
• 30.3CITIES SORTED BY DISTRICT - PUNJAB
• 31RAJASTHAN
• 31.1LATENT DEMAND BY YEAR - RAJASTHAN
• 31.2CITIES SORTED BY RANK - RAJASTHAN
• 31.3CITIES SORTED BY DISTRICT - RAJASTHAN
• 32SIKKIM
• 32.1LATENT DEMAND BY YEAR - SIKKIM
• 32.2CITIES SORTED BY RANK - SIKKIM
• 32.3CITIES SORTED BY DISTRICT - SIKKIM
• 33TAMIL NADU
• 33.1LATENT DEMAND BY YEAR - TAMIL NADU
• 33.2CITIES SORTED BY RANK - TAMIL NADU
• 33.3CITIES SORTED BY DISTRICT - TAMIL NADU
• 34TRIPURA
• 34.1LATENT DEMAND BY YEAR - TRIPURA
• 34.2CITIES SORTED BY RANK - TRIPURA
• 34.3CITIES SORTED BY DISTRICT - TRIPURA
• 35UTTAR PRADESH
• 35.1LATENT DEMAND BY YEAR - UTTAR PRADESH
• 35.2CITIES SORTED BY RANK - UTTAR PRADESH
• 35.3CITIES SORTED BY DISTRICT - UTTAR PRADESH
• 36UTTARAKHAND
• 36.1LATENT DEMAND BY YEAR - UTTARAKHAND
• 36.2CITIES SORTED BY RANK - UTTARAKHAND
• 36.3CITIES SORTED BY DISTRICT - UTTARAKHAND
• 37WEST BENGAL
• 37.1LATENT DEMAND BY YEAR - WEST BENGAL
• 37.2CITIES SORTED BY RANK - WEST BENGAL
• 37.3CITIES SORTED BY DISTRICT - WEST BENGAL
• 38DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 38.1DISCLAIMERS & SAFE HARBOR
• 38.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS